Sotheby's International Realty Expands in Tennessee

Company Expansion - Sotheby's International Realty has expanded its network by incorporating Realty Center of Chattanooga, which will now operate as Horizon Sotheby's International Realty, marking the brand's growth in Tennessee with a total of six offices in the state [1][4] Regional Focus - Horizon Sotheby's International Realty will serve communities from Athens, Tennessee, to Dalton, Georgia, including areas across the Blue Ridge Mountains such as Monteagle Mountain, Ocoee, and Tellico [2] Leadership and Expertise - The firm is owned by Byron Kelly and Vanessa Mercer, who collectively bring 35 years of real estate experience, emphasizing their commitment to providing premier service to clients [2][3] Market Positioning - Chattanooga is highlighted as a desirable location for families seeking distinctive homes, with luxury properties that blend authenticity and tradition, according to Philip White, president and CEO of Sotheby's International Realty [3] Growth and Development - Horizon Sotheby's International Realty currently has 92 real estate agents and plans for continued growth, aiming to deliver top-tier professionalism in property sales across Southeast Tennessee and Northwest Georgia [3] Global Network - The Sotheby's International Realty network includes over 26,100 affiliated independent sales associates in more than 1,100 offices across 83 countries and territories, providing extensive marketing and referral opportunities [4][5] Historical Context - Sotheby's International Realty was founded in 1976 as a real estate service for clients of Sotheby's auction house, and has since developed a franchise system that supports independent offices [5][6]