How crazy popcorn buckets became big business for movie theaters

In this articleAMCCNKPopcorn buckets are pictured during the "Taylor Swift: The Eras Tour" concert movie world premiere at AMC The Grove in Los Angeles on Oct. 11, 2023.Valerie Macon | AFP | Getty ImagesFor decades, popcorn has been a staple of the movie theater experience and exhibitors' bottom lines. Now, the receptacle it comes in is becoming just as important.As recently as three years ago, AMC Entertainment didn't sell any merchandise. Last year it hawked novelty popcorn buckets, drink sippers and T-sh ...