Tims China Launches "Light Bagel Sandwich Lunch Box Series"

Core Insights - TH International Limited, the exclusive operator of Tim Hortons in China, has launched the "Light Bagel Sandwich Lunch Box Series" to enhance its offerings of high-quality, convenient meals targeting urban consumers seeking healthy options [1][8] Product Offering - The new lunch box series includes a combination of a bagel sandwich, a fresh vegetable salad, and a healthy beverage, available nationwide starting February 18 [2] - Customers can choose from eight bagel sandwich varieties, five side dishes, and eleven beverage options, allowing for customization based on personal tastes and nutritional preferences [2] Pricing and Promotions - The starting price for the lunch box is RMB 25.8, especially attractive with a 40% discount available through the "Chibaobao Card," making it a cost-effective option for consumers [3] Health and Quality Focus - The lunch box series emphasizes "light and low-calorie" options, with all ingredients meeting strict quality and calorie control standards [4] - Beverages in the series adhere to a "5-Zero" commitment, ensuring no non-dairy creamer, artificial creamer, hydrogenated vegetable oils, trans fats, or instant tea powder [4] Nutritional Composition - The bagel sandwiches feature high-fiber bagels paired with premium proteins such as chicken breast, tuna, and beef, offering a nutritionally balanced meal [5] - The beverage selection includes Americano coffee and low-calorie lemon water, complementing the healthy meal options [5] Convenience and Packaging - The lunch box is designed for both dine-in and takeaway, catering to the needs of urban professionals for flexibility [6] Market Potential - The CEO of Tims China expressed excitement about the market potential of the new lunch series, highlighting its role in expanding the lunch menu and meeting diverse consumer needs [8]