Brunswick Corporation Reports Strong Performance at the 2025 Miami International Boat Show

Core Insights - Brunswick Corporation showcased strong performance at the 2025 Miami International Boat Show, with significant sales from premium boat brands and continued growth in Mercury Marine outboard engine market share [1][2][4] Sales Performance - Brunswick experienced strong sales from its premium boat brands during the five-day event, with Mercury Marine achieving nearly 58% market share in outboard motors, an increase of almost four percentage points year-over-year [4] - Sea Ray reported a 25% increase in unit sales compared to the 2024 Miami Show and nearly a 50% increase compared to the 2022 Show, particularly in larger boats over 32 feet [4] - Boston Whaler maintained strong sales to US customers, although sales to Latin American customers were softer due to the strong dollar [4] Product Innovations - Mercury Marine launched its Single Engine Joystick with Thruster system, enhancing joystick control for a new class of boats [4] - Flite introduced the Series 5 Fliteboard, featuring the new Flite Jet 2 propulsion system developed in collaboration with Mercury Marine, showcasing synergies among Brunswick's brands [4] Awards and Recognition - Brunswick received nine awards at the show, including four Consumer Satisfaction Index Awards and five Neptune Awards for excellence in marketing [4]