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Sotheby's International Realty U.S. Sales Volume Outpaces Industry Average by Nearly Double
HOUSAnywhere(HOUS) Prnewswire·2025-02-18 15:00

Core Insights - Sotheby's International Realty achieved a global sales volume of US157billionin2024,reflectinga9.4157 billion in 2024, reflecting a 9.4% year-over-year increase, significantly outperforming the National Association of Realtors' overall market growth of 5.2% [1][2] - The brand's strategic global expansion included the opening of 37 new offices, bringing its total to over 1,100 offices in 84 countries and territories, with more than 26,100 independent sales associates [2][3] - Record sales were noted in key markets, including a US25 million sale in Washington, D.C., and a US65.5millionvillasaleinDubai,markingthehighestpriceseverrecordedinthoselocations[4]StrategicExpansion−Sotheby′sInternationalRealtyexpandeditsdomesticpresenceto46states,withsignificantgrowthinCaliforniaandMichigan,andfacilitatedmergersandacquisitionsinNorthCarolina,SouthCarolina,andNewYork[3]−Internationally,thebrandenteredsignificantmarketssuchasAnguillaandPoland,whilestrengtheningitspresenceinPortugal,NewZealand,Australia,andLondon[3][4]MarketPositioning−Thebrand′sreferralvolumereachedUS65.5 million villa sale in Dubai, marking the highest prices ever recorded in those locations [4] Strategic Expansion - Sotheby's International Realty expanded its domestic presence to 46 states, with significant growth in California and Michigan, and facilitated mergers and acquisitions in North Carolina, South Carolina, and New York [3] - Internationally, the brand entered significant markets such as Anguilla and Poland, while strengthening its presence in Portugal, New Zealand, Australia, and London [3][4] Market Positioning - The brand's referral volume reached US4.6 billion, showcasing its extensive network's ability to connect luxury buyers and sellers globally [5] - Sotheby's International Realty is recognized for its commitment to innovation and marketing excellence, which drives its performance in the luxury real estate market [6][7] Digital Engagement - In 2024, the brand's website attracted over 33 million visitors, and its video content was viewed more than 65 million times, with social media engagement 165% higher than the competitor average [8] - The launch of the "1 of 1" advertising campaign emphasizes the uniqueness of each property and positions agents as curators of exceptional homes, targeting a new generation of affluent buyers [9][10]