SPECTRUM REACH ANNOUNCES 5TH ANNIVERSARY OF PAY IT FORWARD INITIATIVE INVESTING IN SMALL BUSINESSES

Core Insights - Spectrum Reach, the advertising sales division of Charter Communications, is celebrating the fifth anniversary of its "Pay It Forward" initiative, which aims to support small businesses through free advertising campaigns [1][2] - The 2025 program will allocate over $3.8 million in free TV advertising to 255 eligible small businesses, contributing to a total investment of more than$50 million over the past five years [1][3] Program Details - Each selected small business will receive a free advertising campaign valued at up to $15,000, which includes live and streaming TV, a custom 30-second commercial, expert marketing consultation, and access to educational resources [2][3] - Participants will also have opportunities to engage in Spectrum Reach-sponsored marketing events, including webinars and networking with local chambers of commerce [2] Impact and Success Metrics - Since its inception in 2021, the "Pay It Forward" program has supported over 2,250 small businesses across 40 markets, enhancing their exposure and revenue [3] - More than 50% of first-time TV advertisers who participated in the program have continued to use television advertising after their initial campaign [3] Testimonials - Patricia McCreary, CEO of Margaret's Place, reported a 35% increase in adult participants due to the free commercial, which significantly boosted revenue [4] - Michelle Cadore, owner of DA SPOT NYC, experienced a 91% increase in sales from December 2023 to December 2024, attributing this success to the visibility gained from the advertising campaign [5] Partnerships - Vera Jean Media has partnered with Spectrum Reach to enhance the social media presence of "Pay It Forward" participants, demonstrating the importance of strategic marketing resources for small businesses [6][7] - World Wide Technology continues to sponsor the program, providing grants for small businesses in the St. Louis area and hosting events to support local entrepreneurs [8][9] Application Process - Small businesses interested in the 2025 "Pay It Forward" program must be legally registered within a designated market area served by Spectrum Reach, with applications accepted on a rolling basis [9]