Core Insights - JCDecaux ATA Saudi has secured a 10-year exclusive advertising concession for King Fahd International Airport, Al-Ahsa International Airport, and Al Qaisumah International Airport, enhancing its partnership with Dammam Airports Company (DACO) [1][2] Group 1: Partnership and Contract Details - The new advertising contract renews operations that have been ongoing since 2010, aiming to support DACO's growth objectives and improve passenger experience through an upgraded media plan [2] - JCDecaux will implement new interior and exterior displays, digital furniture, and innovative technologies to enhance brand impact and visual harmony [2][5] Group 2: Strategic Focus and Sustainability - JCDecaux ATA Saudi will prioritize energy-efficient technologies and the use of 100% renewable electricity as part of its 2030 ESG roadmap and Net Zero Carbon Strategy by 2050 [3][8] - The partnership aligns with DACO's vision to create a premium airport experience, leveraging JCDecaux's expertise in innovation and sustainability [5] Group 3: Airport and Market Context - King Fahd International Airport is the third largest in Saudi Arabia, serving over 10 million passengers annually and covering 776 km², with connections to 65 global destinations [4] - The airport features duty-free stores and various retail options, enhancing the overall passenger experience [4] Group 4: Company Overview and Performance - JCDecaux reported a revenue of €3,570.0 million in 2023 and €1,807.6 million in H1 2024, maintaining its position as the number one outdoor advertising company globally [6] - The company operates over 1 million advertising panels worldwide, reaching a daily audience of 850 million people across more than 80 countries [6][8]
JCDecaux ATA Saudi renews and extends its partnership with Dammam Airports Company for another 10-year period