Firehouse Subs® blazing a trail to Australia

Company Overview - Firehouse Subs, founded in 1994 by two former firefighter brothers in Florida, is known for its made-to-order sandwiches featuring premium meats and cheeses, which are sliced in-house and steamed for enhanced flavor [2][11] - The brand is part of Restaurant Brands International (RBI), which operates over 32,000 restaurants globally and generates nearly US$45 billion in annual system-wide sales [12] Expansion Plans - Firehouse Subs plans to enter the Australian market with a goal of opening 165 restaurants over the next 10 years, starting with the first location in Southeast Queensland in late 2025 [1][4] - Retail Food Group (RFG), Australia's largest multi-brand retail food franchisor, will manage the expansion and aims to make Firehouse Subs the top sandwich choice in Australia [1][4] Market Potential - The Australian sandwich market is valued at A$1.7 billion, presenting a significant opportunity for Firehouse Subs to establish its presence [4] - RFG plans to open 15 company-owned restaurants within the first three years, followed by franchising opportunities starting in the fourth year [6] Employment Impact - The launch of Firehouse Subs in Australia is expected to create thousands of jobs over the next decade across various sectors, including construction, supply chain, distribution, and restaurant management [7]