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Better Choice Company Signs Definitive Agreement to Sell Halo Asia for $8.1 Million in Total Gross Proceeds
BTTRBetter Choice pany (BTTR) Newsfilter·2025-02-19 12:30

Core Viewpoint - Better Choice Company, Inc. has signed a definitive agreement to sell its Halo business in Asia for total gross proceeds of 8.1million,whichincludes8.1 million, which includes 6.5 million in cash at closing and a 3% royalty on sales over the next five years, with a guaranteed minimum royalty payment of 330,000peryearor330,000 per year or 1.65 million in total [1][2]. Group 1 - The transaction allows Better Choice to retain ownership of its North American and rest-of-world operations outside of Asia [2]. - The expected closing date for the sale is April 2025 [2]. Group 2 - Better Choice Company is focused on pet health and wellness, promoting products that help pets live healthier and longer lives [3]. - The company emphasizes a nutrition-based approach to pet health, differentiating itself from conventional pet food offerings [3]. - The Halo brand, under which the majority of its products are sold, focuses on sustainably sourced ingredients and minimally processed diets for pets [3].