Core Insights - MMA.INC has formed a strategic partnership with the New Zealand Brazilian Jiu-Jitsu Federation (NZBJJF) to integrate BJJLink, a gym management tool, into BJJ academies, aiming to enhance operations and student engagement [1][3][4] Partnership Details - The partnership includes exclusive pricing for affiliated gyms and a revenue-sharing model that benefits both academies and NZBJJF [2] - BJJLink offers features such as automated billing, attendance tracking, curriculum planning, and performance monitoring tailored for BJJ academies [2][4] Market Positioning - MMA.INC aims to digitize the martial arts industry, addressing the needs of a fragmented market with over 640 million MMA fans globally and 11.8 million active participants in the U.S. [5] - The company plans to launch an Integrated Community and Commerce Platform in Q2 2025, currently in closed beta, to connect fans, fighters, coaches, and gym owners [6] Revenue Model - MMA.INC's monetization strategy includes subscriptions for premium features, transaction fees from various services, and advertising opportunities [12] - The company has a strong foundation with 5 million social media followers, 530,000 user profiles, and 18,000 registered gyms, positioning it for rapid expansion [8] Community Impact - The partnership is expected to strengthen the Jiu-Jitsu community by providing advanced management tools and enhancing operational efficiency for academies [4][7] - NZBJJF leadership expressed confidence in BJJLink's ability to support both small and large academies, improving the overall student experience [4]
MMA.INC to Expand Reach Across 1,000+ Gyms Coaches and Participants in New Partnership with New Zealand Brazilian Jiu-Jitsu Federation