GoDaddy: AI is a Job Creator, Not a Job Threat

Core Insights - GoDaddy's research indicates that small businesses are significantly contributing to job creation and economic growth through the use of AI tools like GoDaddy Airo, with measurable impacts observed in local economies [2][3][8] Group 1: Job Creation - For every website published using GoDaddy Airo, 20 jobs are created per county, with rural counties seeing an average of 4.2 jobs and urban counties experiencing a boost of 22 jobs [10] - The introduction of 10 new GoDaddy published websites per county is associated with a 0.017 percentage-point reduction in unemployment rates [10] Group 2: Economic Impact - GoDaddy Airo has led to a 43% increase in sales for small businesses and a 21% increase in traffic when a logo is added [4][10] - Microbusiness website activity surged to an all-time high in 2024, with GoDaddy's engagement index growing by 13% from January to September, surpassing pre-pandemic records [10][11] Group 3: Productivity and Revenue Growth - Among small business owners using AI tools like GoDaddy Airo, 72% reported increased productivity, and 61% reported higher revenues in the last six months [10] Group 4: Barriers to Entry - The number of websites published surged since the release of AI tools like Airo, although 38% of microbusiness owners cited a lack of knowledge about AI, indicating a need for education in 2025 [10]