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Bumble sunsets acquired apps, Fruitz and Official, to cut costs
BMBLBumble(BMBL) TechCrunch·2025-02-19 15:31

Core Insights - Bumble is discontinuing its acquired apps Fruitz and Official to refocus on its core businesses, Bumble and Badoo [1][3] - This decision contradicts earlier statements made in Q1 2024 regarding a commitment to acquisitions for growth [2] - The closure of these apps is expected to result in a revenue headwind of approximately 12millionfortheyear[3]FinancialPerformanceBumblereporteda4.412 million for the year [3] Financial Performance - Bumble reported a 4.4% decline in overall revenue, falling to 261.6 million from 273.6million[6]RevenuefromtheBumbleappdecreasedby3.8273.6 million [6] - Revenue from the Bumble app decreased by 3.8% to 212.4 million, missing the guidance range of 207millionto207 million to 211 million [6] - Following a disappointing first-quarter revenue forecast, Bumble's shares fell over 27% [7] Strategic Focus - The company plans to launch new features, including a "Discover" tab for finding matches based on interests and a way to share profiles in person [4] - The founder emphasized the need to restore confidence and joy in the user experience, indicating a shift in focus for the product [5]