Local News Veteran Adrienne Roark Joins TEGNA as Chief Content Officer

Core Insights - TEGNA Inc. has appointed Adrienne Roark as the new chief content officer, effective March 31, 2025, bringing over 30 years of experience in news leadership and content development [1][4]. Company Overview - TEGNA Inc. operates 64 television stations across 51 U.S. markets, reaching over 100 million people monthly through various platforms including web, mobile apps, streaming, and linear television [6]. Leadership Experience - Roark previously worked at CBS News and Stations, where she managed editorial content and launched weather initiatives across the network [2]. - She has held leadership roles at multiple stations, including general manager positions at KPTV/DPDX and KOIN-TV in Portland, and vice president and news director roles at KTVT-TV and KTXA-TV in Dallas-Fort Worth [3]. Strategic Vision - CEO Mike Steib emphasized Roark's commitment to local communities and her ability to drive innovation in both TV and digital platforms, aligning with TEGNA's goals [4]. - Roark expressed enthusiasm about joining TEGNA and aims to enhance the delivery of high-quality, audience-driven stories for local communities [4]. Professional Affiliations - Roark is involved with several boards, including the National Advisory Board of Poynter and the Broadcasters Foundation of America's Board of Directors [5].