“探店达人”链接线上线下促消费助就业

Core Viewpoint - The report highlights the emergence of "store exploration" as a new profession that effectively links online and offline consumption, driving job opportunities and increasing employment [1][3]. Group 1: New Profession and Economic Impact - "Store explorers" are defined as individuals who share their real experiences in various venues through social media, significantly boosting local economies and consumer interest [2][3]. - In 2024, "store explorers" on Douyin generated over 133.3 billion yuan in economic benefits for offline businesses, with nearly 1.44 million small and medium-sized enterprises increasing their revenue by over 42.5 billion yuan [3][4]. Group 2: Employment Opportunities and Demographics - The profession of "store explorer" is characterized by strong inclusivity and accessibility, creating new job opportunities for full-time and part-time workers, particularly benefiting women and younger demographics [4][5]. - As of July 2024, 57.27% of "store explorers" are women, with nearly 76% aged between 20 and 40, and over 50% working part-time [4][5]. Group 3: Regional Development and Employment Growth - The "store explorer" profession is particularly beneficial for the Northeast and Central-Western regions of China, utilizing local cultural and tourism resources to create sustainable income [6][7]. - Approximately 80.1% of "store explorers" work within their home provinces, indicating a strong local employment trend, especially in regions like Ningxia and Tibet [6][7].