Core Insights - Better Choice Company, Inc. has entered into a 5.5% royalty agreement with CZC Company LTD for the sales of Halo Elevate® brand in Asia [1][2][5] - The Halo brand is recognized globally for its commitment to pet health and nutrition, with a focus on marketing and distribution in the Asian region [3] Company Overview - Better Choice Company, Inc. is a growing pet health and wellness company that aims to lead the industry shift towards healthier pet products and services [3] - The company emphasizes a nutrition-based approach to pet health, contrasting with conventional pet food offerings [3] - The Halo brand portfolio includes sustainably sourced kibble, canned food, and minimally processed raw-diet dog food and treats [3] Agreement Details - The agreement allows the buyer to market and sell up to 13 SKUs of Halo Elevate® formulas that have not been sold in Asia before [5] - The buyer will order and pay for the products directly from Better Choice's manufacturer in the United States [5] - The royalty fee of 5.5% will be based on the cost of the products and payable upon shipment from the U.S. manufacturer [5]
Better Choice Company Agrees in Principle to Licensing Agreement in Asia for its Halo Elevate® Brand