Fiverr Launches a Freelancer Equity Program to Give Direct Stake in the Business

Core Insights - Fiverr International Ltd. has launched a Freelancer Equity Program aimed at granting shares to top-performing, eligible freelancers based in the U.S. [1][2] - The initiative is designed to enhance the financial value for freelancers, who are projected to make up half of the U.S. workforce by 2027 [1][2] - The program will provide eligible freelancers with equity grants of up to $10,000 in Fiverr shares over a four-year period, contingent on meeting annual eligibility requirements [2][3] Company Commitment - The CEO of Fiverr, Micha Kaufman, emphasized that this program reflects the company's commitment to innovation and investment in its talent community [2][3] - The initiative aims to foster continued growth and excellence among top freelancers while inspiring emerging talent on the platform [2][3] Market Context - Fiverr's mission is to democratize access to talent and provide opportunities for individuals to grow their businesses and brands [6] - The platform has served nearly 4 million customers globally in the past year, showcasing its role in maintaining flexible and adaptive workforces [6]