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Vertiqal Studios Launches Vertiqal Labs: A New Creator Network Empowering Digital Talent and Expanding Monetization Opportunities
VRTSVirtus Investment Partners(VRTS) Newsfile·2025-02-20 13:11

Core Insights - Vertiqal Studios has launched Vertiqal Labs, a new creator network aimed at empowering digital talent and enhancing monetization opportunities for creators [1][5] - The initiative is designed to support creators in developing content and expanding their reach across major social media platforms, leveraging Vertiqal Studios' extensive audience [2][4] Group 1: Company Overview - Vertiqal Studios is North America's largest owner of gaming and lifestyle social media channels, specializing in viral video creation and distribution [6][7] - The company manages over 130 channels across platforms like TikTok, Instagram, and Snapchat, producing more than 100 pieces of content daily for an audience exceeding 52 million followers [7] Group 2: Vertiqal Labs Features - Vertiqal Labs will provide creators with tools and resources to develop original content, allowing them to establish themselves as recognizable voices in digital entertainment [3] - The program aims to create a sustainable career model for creators by enabling them to produce content consistently, thus generating reliable revenue streams [3] Group 3: Advertising Opportunities - Vertiqal Labs will also benefit advertisers by offering access to both creator-generated content and high-production branded content from Vertiqal Studios' internal teams [4] - This dual approach allows brands to engage authentically with Gen Z and Millennial consumers, fostering meaningful connections [4]