Fiverr Launches a Freelancer Equity Program to Give Direct Stake in the Business

Core Insights - Fiverr International Ltd. has launched a new Freelancer Equity Program aimed at granting shares to top-performing, eligible freelancers based in the U.S. [1][3] - The initiative is timely as freelancers are projected to make up half of the U.S. workforce by 2027, providing additional financial value alongside their earnings [2] - The program allows eligible freelancers to receive up to $10,000 in Fiverr shares over four years, encouraging growth and excellence among top freelancers while inspiring others [3][4] Company Commitment - Fiverr's CEO, Micha Kaufman, emphasized that the program reflects the company's commitment to innovation and investment in its talent community [4] - The initiative aims to build success collaboratively with freelancers, reinforcing their importance in the economy and Fiverr's business model [3][4] Market Context - The Freelancer Equity Program is part of a broader trend where companies are recognizing the value of freelancers and adapting their business models to include them as stakeholders [2][3] - Fiverr serves nearly 4 million customers globally, providing access to a diverse range of freelance skills, which positions the company well in the evolving labor market [7]