Core Insights - Elanco Animal Health Incorporated has launched Pet Protect, a line of veterinarian-formulated supplements for dogs and cats, addressing the growing demand in the pet supplement market [1][2][4] - The U.S. pet supplement market reached $2.7 billion in 2023, with a CAGR of 20% over the past five years, indicating strong growth and consumer interest in pet health [2][4] - Pet Protect aims to provide comprehensive support for pets' everyday health, featuring products for joint health, multivitamins, Omega-3, calming, allergy and immune support, and digestive function [4][6] Company Overview - Elanco is a global leader in animal health, dedicated to innovating products and services for the prevention and treatment of diseases in both farm animals and pets [7] - The company has nearly 70 years of experience in animal health and is committed to improving the health of animals while making a positive impact on communities [7] Product Features - Pet Protect is distinguished by its veterinarian-formulated, science-backed supplements, developed with over 25 years of veterinary experience [5][6] - The product line includes specific formulations such as Synovi G3 for joint health, DVM Daily Soft Chews for multivitamin support, and Tranquilify for calming effects [9]
Elanco Launches Pet Protect™ From the Makers of Advantage®: Veterinarian-Formulated Supplements for Complete Pet Wellness