Potbelly Sandwich Works Expands in Virginia Markets with Franchise Expansion Led by Former CEO

Core Insights - Potbelly Corporation is expanding its presence in Northern Virginia through a new Shop Development Agreement, building on its existing partnership with former CEO Bryant Keil and his son Hampden Keil [1][2] - The company plans to open eight new locations in Virginia, aligning with its strategic growth plan to expand through franchising in key markets [2][3] - The expansion aims to enhance local dining options and strengthen community connections [3][4] Company Strategy - The new locations are part of Potbelly's strategy to partner with multi-unit operators to tap into untapped territories in Virginia and Maryland [2] - The focus on franchising is a key element of Potbelly's growth strategy, allowing for quicker expansion and local engagement [2] Economic Impact - The new shops are expected to create numerous job opportunities, contributing to local economic growth [5] - Further details regarding specific site locations and grand opening events will be announced as plans progress [5] Brand Commitment - Potbelly emphasizes its commitment to providing a warm and welcoming atmosphere, along with its signature menu items, to foster strong community ties [3][4] - The experience and passion of Bryant and Hampden Keil are expected to enhance the brand's reputation as a vibrant neighborhood hub [4]