Gogo is unveiled as new brand for the unified Gogo Business Aviation and Satcom Direct companies

Core Viewpoint - Gogo Business Aviation has rebranded itself following the acquisition of Satcom Direct, adopting a new identity that combines elements from both companies to reflect its expanded business and strategic mission in the connectivity sector [1][2][3]. Company Overview - Gogo is positioned as the only multi-orbit, multi-band in-flight connectivity provider, offering tailored connectivity technology for business and military/government aviation [6]. - The company’s product portfolio includes solutions for all aircraft types, emphasizing reliability, security, and innovation in inflight connectivity [7]. Branding and Identity - The new brand identity merges the Gogo name with the Satcom Direct blue, symbolizing trust and confidence while modernizing the logo to represent the company's legacy and future goals [2][3]. - The branding will be integrated across various platforms and showcased at industry events globally over the coming months [4]. Strategic Direction - Gogo aims to provide seamless connectivity solutions for customers across different aircraft sizes, emphasizing a contemporary approach to meet diverse connectivity needs [3]. - The military/government division will retain the SD Government brand to maintain familiarity in specific markets, while the SD Data Center will also keep its name due to its established recognition [3].