Southern First Appoints Blair Miller as Chief Retail Experience Officer

Core Insights - Southern First Bancshares, Inc. has appointed Blair Miller as Chief Retail Experience Officer and Executive Vice President, aiming to enhance client service and company culture [1][2]. Company Overview - Southern First Bancshares, Inc. is a registered bank holding company based in Greenville, South Carolina, with consolidated assets of approximately $4.1 billion [5]. - The company's subsidiary, Southern First Bank, is the second largest bank headquartered in South Carolina, operating in 13 locations across South Carolina and parts of North Carolina and Georgia [5]. Leadership and Vision - Blair Miller brings over 20 years of experience, previously serving as Area Manager and Senior Vice President at Pinnacle Financial Partners for 12 years [2]. - Miller emphasizes the importance of client service and company culture, believing that excelling in these areas can lead to significant achievements [4]. - The Chief Innovation Officer, Dave Favela, expressed excitement about Miller's appointment, highlighting his creativity and passion as assets to the company's mission [3].