Hasbro: Video Games and eCommerce Will Drive ‘Return to Growth'

Core Insights - Hasbro is implementing a new strategy called "Playing to Win" to return to growth, focusing on video games, services, and eCommerce as key components [1][2] - The company reported a 17% decline in full-year 2024 revenue, primarily due to the divestiture of its eOne film and television business, with a 7% decline when excluding this impact [2] Strategy Overview - The "Playing to Win" strategy consists of five pillars: digital and direct initiatives, focusing on profitable play-focused brands, increasing collectible appeal for consumers aged 13 and above, reaching emerging markets, and expanding retail and licensing partnerships [3] - Hasbro aims to increase its reach from 500 million to 750 million kids, families, and fans by 2027, while pursuing transformational initiatives such as modernizing systems and optimizing the supply chain [4] Financial Projections - The company projects modest revenue growth in 2025, with continued margin expansion, and anticipates a mid-single digit revenue CAGR through 2027, driven by new toy innovations and digital investments [5]