Kontoor Brands CEO describes growth plans for new acquisition

Core Insights - Kontoor Brands is acquiring Helly Hansen for approximately $900 million, aiming to leverage growth potential in the outdoor and workwear segments, which are expanding faster than the denim business [1][2] - The acquisition is expected to generate over$680 million in revenue by the end of 2025 [1] Group 1: Acquisition Details - Kontoor Brands, known for Wrangler and Lee, is expanding its offerings by purchasing Helly Hansen, a brand that fits into the outdoor and workwear categories [1][2] - The outdoor market is identified as the largest globally, presenting significant growth opportunities for Kontoor Brands [1] Group 2: Market Potential - Helly Hansen has a strong presence in Europe and Canada, with potential for growth in the U.S. market as well [2] - The merchandise from Helly Hansen will be distributed through wholesalers, retail stores, and online platforms [2] Group 3: Risk Management - Kontoor Brands is prepared for potential challenges posed by tariffs, with a strong operational plan in place [3][4] - The company expresses confidence in its current consumer relationships and overall business strategy, regardless of external economic pressures [4]