Disguise and The Pokémon Company International Sign Multi-Year Contract Extension Including Addition of International Distribution Rights

Core Insights - Disguise, Inc. has expanded its agreement with The Pokémon Company International through a multi-year contract extension, granting distribution rights in North America, EMEA, ANZ, and select parts of LATAM [1][2][3] Company Overview - Disguise has been a leader in the dress-up and roleplay industry since 1987, producing millions of costumes and accessories each year for various licensed brands and its proprietary brands [7] - The company has successfully expanded its Pokémon costume line since its launch in 2019, including characters like Bulbasaur, Charizard, and others, reflecting substantial sales growth [2][3] Industry Position - The extended licensing agreement allows Disguise to leverage the popularity of Pokémon, driving innovation and enhancing consumer experiences with a broader range of Pokémon-themed costumes and accessories [2][3] - Disguise aims to cater to all Pokémon fans by offering a diverse selection of characters beyond the traditional focus on Pikachu [3]