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Target Introduces New Pillowfort Collections Featuring Disney and Marvel
TGTTarget(TGT) Prnewswire·2025-02-24 11:01

Core Insights - Target Corporation has launched new Disney and Marvel collections under its Pillowfort brand, featuring over 50 kids' bedding items designed to inspire creativity and joy in children's spaces [1][3][9] - The collections include character-inspired products such as hooded blankets, figural dolls, pillows, sheet sets, quilts, and glow-in-the-dark comforters, with most items priced under 30[4][9]−ThecollaborationaimstocombinethebelovedstorytellingofDisneyandMarvelwithaffordable,high−qualityhomeproducts,enhancingeverydayfamilylife[2][5]ProductDetails−TheDisneyandMarvelcollectionsfeaturecharacterslikeAriel,Belle,Cinderella,Moana,Tiana,BlackPanther,CaptainAmerica,Hulk,IronMan,andSpider−Man[4][9]−Productsaredesignedwithbothfunandfunctionalityinmind,incorporatingplayfulelementssuchaspillowsthatdoubleastoysandblanketswithhoodsresemblingcharacterfeatures[5][9]−ThefullassortmentisavailableonTarget.comandwillbeinTargetstoresstartinglateApril2025[6]Target′sBrandStrategy−Target′sownedbrandstrategyincludesover40brandsgeneratingmorethan30 [4][9] - The collaboration aims to combine the beloved storytelling of Disney and Marvel with affordable, high-quality home products, enhancing everyday family life [2][5] Product Details - The Disney and Marvel collections feature characters like Ariel, Belle, Cinderella, Moana, Tiana, Black Panther, Captain America, Hulk, Iron Man, and Spider-Man [4][9] - Products are designed with both fun and functionality in mind, incorporating playful elements such as pillows that double as toys and blankets with hoods resembling character features [5][9] - The full assortment is available on Target.com and will be in Target stores starting late April 2025 [6] Target's Brand Strategy - Target's owned brand strategy includes over 40 brands generating more than 30 billion in annual sales, focusing on quality, thoughtful design, and consumer needs [7] - The Pillowfort brand, launched in 2016, aims to provide affordable, mix-and-match pieces for children's spaces, with the new collections expanding this vision [3][7] - This launch marks the first of three planned collections with Disney in 2025, with additional collaborations featuring Cat & Jack and Cloud Island brands [7] Relationship with Disney - Target has a long-standing partnership with Disney, which includes various collaborative projects such as the Disney store at Target and exclusive product lines [10][11] - The new Pillowfort collections represent a continuation of this creative relationship, bringing Disney and Marvel characters into everyday family life [2][10]