Happy Belly's HEAL Wellness QSR Brand Enters 4th Province in Canada with Signing of a 10-Unit Area Development Agreement in The Province of Saskatchewan.

Core Insights - Happy Belly Food Group Inc. has signed an area development agreement to open 10 new franchised locations of its HEAL Wellness brand in Saskatchewan, marking the brand's expansion into its fourth province in Canada [1][2] - The total number of units with area developers and franchisees for HEAL Wellness has reached 110, with plans for further acceleration of expansion in 2025 [2][3] - The company aims to establish HEAL as a leading national smoothie and acai bowl chain in Canada, leveraging the expertise of its Area Developer, Stephen Travers, who has over 22 years of QSR experience [3][5] Company Growth Strategy - Happy Belly is committed to delivering shareholder value through both organic and inorganic growth strategies, positioning HEAL Wellness as a category leader in the North American QSR market [2][3] - The company currently has 456 contractually committed retail franchise locations across its portfolio, with plans to significantly expand this pipeline in 2025 and 2026 [4] - The selection of the right franchise partners and real estate is crucial for achieving development goals for the brands [4] Leadership and Expertise - Stephen Travers, the Area Developer for Saskatchewan, has a proven track record in developing QSR brands, having developed over 165 restaurants in Western Canada [5] - The collaboration between Happy Belly and Travers is highlighted as a key factor in the company's rapid franchise expansion [3][5]