Basic Fun! Stretches the Limits with New STRETCH ARMSTRONG Toy Line

Core Insights - Basic Fun! has entered a worldwide licensing agreement with Hasbro to manufacture and distribute products under the STRETCH ARMSTRONG brand, which has been iconic for nearly 50 years [1][4] - The new STRETCH ARMSTRONG toys will feature super-stretchy figures with a unique "Power Plasma" filling, allowing them to stretch up to five times their size and return to their original form [3][5] - The first STRETCH ARMSTRONG toys are expected to be available at retailers globally starting in fall 2025 [2][3] Company Overview - Basic Fun! is a global designer and marketer of toys and consumer products, with a presence in over 60 countries and partnerships with more than 2,500 retailers [6] - The company aims to create memorable experiences through imaginative play and has a diverse portfolio of iconic brands [6] - Hasbro, with over 100 years of experience, focuses on creating joy and community through play, offering a wide range of products including toys, games, and licensed consumer products [7][8]