
Core Insights - Connexa Sports Technologies Inc. has announced a new agreement through its subsidiary Yuanyu Enterprise Management Limited to create and sell content for TikTok, focusing on the MENA region [1][4] - The content will include live-streaming and videos across various categories such as sports, gaming, and lifestyle, leveraging popular influencers [2][4] - TikTok's penetration in the MENA region is significant, with countries like the UAE and Saudi Arabia reporting penetration rates exceeding 120% of the adult population, presenting a lucrative market opportunity [3] Company Overview - Connexa Sports Technologies Inc. operates through its subsidiary YYEM, which is involved in the Love and Marriage sector and holds numerous patents and technologies for big data and matchmaking analyses [5]