Core Viewpoint - LifeMD, Inc. is expanding its services to include behavioral health offerings such as teletherapy, psychiatry, and medication management, led by industry veteran Julian Cohen [1][2][3] Company Overview - LifeMD is a leading provider of virtual primary care services, offering telemedicine and specialized treatment across more than 200 conditions [8] - The company utilizes a vertically integrated digital care platform and has a 50-state affiliated medical group [8] Leadership and Expertise - Julian Cohen has over 30 years of experience in the medical and behavioral health industries and will oversee clinical operations for LifeMD's new services [2][4] - Cohen's previous roles include Chief Clinical Services Officer at UpLift and Senior Vice President of Behavioral Health at Hims, where he successfully launched mental health programs [4][5] Market Need and Strategy - Approximately 59.3 million U.S. adults were living with a mental illness in 2022, with only 50.6% receiving treatment, indicating a significant market need for accessible mental health services [3] - LifeMD aims to improve access to behavioral healthcare by expanding insurance coverage across commercial and government payers [3][4] Service Expansion - The new behavioral health services will integrate psychotherapy and psychiatry into LifeMD's holistic care approach, addressing common mental health conditions [3][4] - The expansion is seen as timely due to the growing demand for affordable and accessible behavioral healthcare [4]
LifeMD® Announces Entry Into the Behavioral Health Market