Taboola Partners with LINE, Powering Recommendations and Ads for LINE Plus Globally

Core Insights - Taboola has entered into a new three-year exclusive partnership with LINE, marking its first third-party collaboration for news services in regions where such services are not yet available [1][2] - The partnership will enable LINE Plus to integrate Taboola News, enhancing recommendations and advertisements globally [2][3] - Taboola's platform utilizes artificial intelligence to drive monetization and user engagement across various digital properties [4] Company Overview - Taboola is a leader in powering recommendations for the open web, helping users discover content they may like [4] - The company has established long-term partnerships with major digital properties, including Yahoo, CNBC, BBC, NBC News, Business Insider, The Independent, and El Mundo [4] - Approximately 18,000 advertisers utilize Taboola to reach nearly 600 million daily active users, with a focus on e-commerce recommendations [5] Partnership Details - The partnership with LINE will leverage Taboola's extensive publisher network to deliver news recommendations directly to users [2] - LINE's CEO emphasized the importance of news consumption in keeping users informed, highlighting Taboola's expertise in enhancing user recommendations [3] - The collaboration aims to blend open web content with AI technology to achieve advertising success [3]