MasterCraft Names Industry Veteran, Mike O'Connell, as President of Pontoon Segment

Core Viewpoint - MasterCraft Boat Holdings, Inc. has appointed Mike O'Connell as President of the Company's Pontoon Segment, effective immediately, succeeding George Steinbarger who has left the company [1][3]. Company Leadership - Mike O'Connell brings nearly 40 years of experience in the marine industry and has previously held leadership roles at various boat companies, including President of Godfrey pontoons and Hurricane deck boats [2]. - O'Connell joined MasterCraft in 2023 as President of Aviara Boats and is recognized as a proven leader in the industry [2]. Strategic Focus - The CEO of MasterCraft, Brad Nelson, emphasized the importance of O'Connell's leadership in navigating a challenging retail environment and positioning the Crest and Balise brands for growth during the upcoming summer selling season [3]. - O'Connell expressed enthusiasm for leading the Pontoon segment and highlighted the potential of the newly launched Balise product line, indicating a focus on long-term growth and success [3]. Company Overview - MasterCraft Boat Holdings, Inc. is headquartered in Vonore, TN, and is a leading innovator in the design, manufacturing, and marketing of premium recreational powerboats through its brands: MasterCraft, Crest, and Balise [4]. - The company holds significant market share in two rapidly growing segments of the powerboat industry: performance sport boats and pontoon boats [4].