MasterCraft Names Industry Veteran, Mike O'Connell, as President of Pontoon Segment

Core Viewpoint - MasterCraft Boat Holdings, Inc. has appointed Mike O'Connell as the President of the Company's Pontoon Segment, effective immediately, succeeding George Steinbarger who has left the company [1][3]. Group 1: Leadership Changes - Mike O'Connell, a nearly 40-year veteran of the marine industry, is well-prepared to lead the Pontoon segment, having previously served as President of Aviara Boats and held leadership roles at Godfrey pontoons and Hurricane deck boats [2]. - The CEO of MasterCraft, Brad Nelson, expressed confidence in O'Connell's leadership abilities and highlighted the importance of his role in navigating a challenging retail environment [3]. Group 2: Strategic Focus - The company aims to position its Crest and Balise brands to capitalize on consumer interest as it approaches the critical summer selling season [3]. - O'Connell emphasized the potential of the newly launched Balise product line and the leadership position of Crest in the pontoon industry, indicating a focus on long-term growth and success [3]. Group 3: Company Overview - MasterCraft Boat Holdings, Inc. is headquartered in Vonore, TN, and is a leading innovator, designer, manufacturer, and marketer of premium recreational powerboats through its brands: MasterCraft, Crest, and Balise [4]. - The company holds leading market share positions in two of the fastest-growing segments of the powerboat industry: performance sport boats and pontoon boats [4].