Mattel Receives 2025 Helen Keller Achievement Award

Core Points - Mattel will receive the Helen Keller Achievement Award for its commitment to inclusion, particularly through the launch of the Blind Barbie doll in 2024 [1][4] - The Barbie Fashionista line, introduced in 2009, promotes diversity by offering dolls with various skin tones, body types, and disabilities, empowering children globally [2][3] - AFB collaborated with Mattel to ensure that the Blind Barbie doll's packaging and marketing were accessible to blind and low-vision consumers, including audio descriptions for related content [3] Company Overview - Mattel is a leading global toy company with a strong portfolio of children's and family entertainment franchises, including iconic brands like Barbie, Hot Wheels, and Fisher-Price [7][8] - The company operates in 35 locations and its products are available in over 150 countries, collaborating with major retail and e-commerce companies [7] - Founded in 1945, Mattel aims to empower children through innovative products and experiences that inspire and entertain [8]