Tims China Celebrates Sixth Anniversary: Classic Donuts Return with Chinese "Double Double" Upgrade

Core Insights - TH International Limited, the exclusive operator of Tim Hortons in China, is celebrating its sixth anniversary with significant achievements, including over 1,000 stores in 82 cities and a NASDAQ listing [1] - The company is launching new products to commemorate its anniversary and the global brand's 61st anniversary, focusing on adapting to local consumer preferences [2][8] Product Innovations - Tims China is reintroducing three classic donuts with 60% less sugar, maintaining taste while promoting guilt-free indulgence [3] - The Classic Original Donut, Canadian Maple Donut, and Boston Cream Donut are highlighted for their unique flavors and lower sugar content [5] - The "Rich & Smooth Latte Series" is introduced, featuring 40% more coffee beans and a creamy texture, tailored for Chinese consumers [7] Market Positioning - Tims China's "Coffee + Warm Food" strategy has established it as a leading brand in China's competitive coffee market [1] - The company has garnered a loyal customer base, with over 24 million Club members, reflecting its successful adaptation to evolving consumer preferences [8]