Tims China Celebrates Sixth Anniversary: Classic Donuts Return with Chinese “Double Double” Upgrade

Core Insights - TH International Limited, the exclusive operator of Tim Hortons in China, is celebrating its sixth anniversary with significant achievements, including over 1,000 stores across 82 cities and a NASDAQ listing [1][9] - The company is launching new products and promotions to commemorate its anniversary and adapt to local consumer preferences [2][8] Product Innovations - Tims China is reintroducing three classic donuts with 60% less sugar, maintaining their original taste, and offering a promotion of a free Classic Original Donut with any selected coffee purchase during afternoon tea hours [3][5] - The "Rich & Smooth Latte Series" has been introduced, featuring 40% more coffee beans and a blend of premium Arabica coffee with cold-drip creamy milk, tailored for Chinese consumers [7] Market Positioning - Tims China has established a unique "Coffee + Warm Food" strategy, differentiating itself in the competitive coffee market and appealing to evolving consumer preferences [1][8] - The company has garnered a loyal customer base, with over 24 million Club members, reflecting its successful adaptation to the Chinese market [8]