Bandwidth(BAND) Prnewswire·2025-02-25 13:12Core Insights - Bandwidth Inc. has released its 2025 State of Messaging Report, highlighting key trends in business messaging for enterprises globally [1][3][7] - The report emphasizes the need for enterprises to adapt their messaging strategies to meet rising consumer expectations and evolving industry requirements [2][4] Key Findings - RCS (Rich Communication Services) is set to drive the next evolution of business messaging, especially with its adoption on Apple devices, leading to a more interactive and secure messaging experience [4] - Verified sending is crucial for building consumer trust, as consumers are increasingly wary of SMS links due to phishing and fraud concerns [4][5] - Messaging rules and requirements are increasing operational costs for businesses, necessitating a best practices framework for compliance and long-term success [4][5] - Deliverability is the top factor for businesses when selecting a messaging provider, with 60% prioritizing it over cost, features, and capacity [5] - 66% of businesses plan to increase their messaging usage once RCS is widely available, with 41% intending to use RCS for marketing and 25% for customer support [5] - Branded messaging and verified sender status are becoming essential for enterprises to enhance trust and engagement [5] - Non-compliance with registration requirements can lead to lower deliverability and increased costs, with 25% of businesses reporting higher expenses due to recent messaging rule changes [5] Innovations and Tools - Bandwidth has introduced new tools to improve message success rates, including Advanced Number Intelligence, Real-time Traffic Monitoring, and a Message Registration Center to assist businesses in compliance [6]