Matterport 2025 Winter Release: Productivity Multiplied Delivers The Next Leap in Property Marketing and Management

Core Insights - Matterport, Inc. is launching its 2025 Winter Release, which includes AI-driven automation and workflow-enhancing tools aimed at transforming property marketing and management [1][3] - The new features are designed to improve productivity for real estate professionals, enabling them to work smarter and achieve better business results [2] Product Features - The Matterport Marketing Cloud allows real estate agents to receive a complete digital marketing package within approximately 1 to 2 business days, including a 3D virtual tour, high-resolution images, and AI-generated property descriptions [4] - Enhanced tagging tools enable users to copy annotations between digital twins and add field tags in real time, streamlining documentation and reducing the need for extra site visits [4] - The new Merge functionality allows multiple users to scan a property simultaneously, combining up to 2,000 scan points into a single digital twin, significantly reducing turnaround time for large or complex properties [10] User Experience Enhancements - The defurnish tool allows home sellers and agents to remove clutter and personal items from a space with a single click, enhancing the presentation of properties [10] - Users will soon be able to create highlight reels showcasing both furnished and defurnished views, providing a more versatile marketing approach [10]