Core Insights - The Boston Beer Company reported a solid finish to 2024 with flat depletions, gross margin expansion, and strong cash generation, indicating improved operational and financial performance [3][4][6] - The company plans to increase advertising investment in 2025 to strengthen its brands and drive long-term sustainable growth [3][5] Fourth Quarter 2024 Summary - Depletions for the fourth quarter were flat compared to the prior year, with shipment volume at approximately 1.5 million barrels, a 0.5% decrease [4][6] - Net revenue for the quarter increased by 2.2% to 402.3million,drivenbypriceincreasesandlowerreturns,despitelowervolumesandincreasedexcisetaxes[5][6]−Grossmarginforthefourthquarterwas39.92.01 billion, a 0.2% increase compared to 2023, with depletions down 2% and shipment volume at approximately 7.5 million barrels, a 2.4% decrease [14][15] - Gross margin for the full year was 44.4%, an increase of 200 basis points year over year, primarily due to price increases and procurement savings [15][16] - The company generated 249millioninoperatingcashflowforthefullyearandendedwith212 million in cash and no debt [6][14] Advertising and Expenses - Advertising, promotional, and selling expenses for Q4 2024 increased by 10.9millionor8.54.0 million or 9.1% from the prior year, mainly due to increased indirect taxes and professional fees [10][18] Impairment and Settlement Costs - The company incurred impairment costs for brewery equipment and other assets of 3.4millioninQ42024,withafull−yearimpairmentof7.2 million [11][20] - Contract settlement costs included a 26millioncashpaymentduetoasuppliercontractamendment,impactingthefinancialresults[10][19]ShareRepurchaseandCapitalStructure−Thecompanyrepurchased239 million in shares in 2024 and an additional 29millionin2025throughFebruary21,2025[6][25]−Thecompanymaintainsastrongbalancesheet,withsufficientcashandprojectedfutureoperatingcashflowstofundfuturerequirements[24][25]2025Projections−For2025,thecompanyprojectsdepletionsandshipmentstochangebylowsingledigits,withpriceincreasesof18.00 and $10.50 [28][29]