去年江西农产品网络零售额突破300亿元

Core Insights - The province has significantly advanced agricultural information technology, industrialization, and the transformation of agricultural product market sales, with online retail sales of agricultural products increasing from 7.6 billion in 2022 to 20.01 billion in 2023, and projected to exceed 30.87 billion in 2024 [1] - A monitoring platform for agricultural e-commerce has been established to dynamically track online retail sales across various regions, industries, and product categories, effectively guiding local development of suitable agricultural products [1] - The province is actively promoting both offline and online sales strategies, including issuing coupons, discounts, and promotional events to stimulate consumer spending [1] - Collaborations with major e-commerce platforms like JD, Alibaba, and Douyin have been initiated to create dedicated sections for high-quality agricultural products from Jiangxi, enhancing online sales through targeted marketing efforts [1] - The "Harvest E-commerce Consumption Season" during the "Chinese Farmers' Harvest Festival" in 2024 achieved online sales of agricultural products amounting to 3.61 billion [1] - The province has adopted a model of "quality platform + base + farmers" to accelerate the establishment of green direct procurement bases, thereby shortening the supply chain and increasing farmers' income [1] Additional Developments - In 2024, the province added 21 new green direct procurement bases, bringing the total to 36, benefiting 55,000 farming households with an average income increase of 9,720 [2]