Happy Belly Food Group's iQ Food Co. QSR Signs 20-Unit Area Development Agreement in British Columbia

Core Insights - Happy Belly Food Group Inc. has signed an area development agreement to open 20 new franchised restaurants of iQ Food Co. in British Columbia, expanding its footprint in the healthy eating market [1][2] - The company aims to leverage the untapped potential of iQ Food Co. following its 100% acquisition of the brand in September 2024, bringing the total units under development agreements for iQ to 65 [2][3] - iQ Food Co. is positioned as a disruptor in Canada's premium healthy eating market, catering to health-conscious customers and expanding its catering services [3][8] Company Expansion Strategy - The expansion into British Columbia is driven by a surge in demand for nutritious dining options among health-conscious consumers, supported by the province's robust economy and high standard of living [4] - Happy Belly Food Group currently has 476 contractually committed retail franchise locations across its portfolio, with plans to significantly expand this pipeline in 2025 and 2026 [6] - The company emphasizes the importance of selecting the right franchise partners and real estate to achieve its development goals [6] Leadership and Expertise - Stephen Travers, a seasoned area developer with over 23 years of QSR experience, is a key asset in franchise development for Happy Belly's brands in British Columbia and Alberta [4] - His track record includes the rapid development of over 200 QSR restaurants, contributing to the company's previous successes [4]