Taboola Announces $200 Million Expansion to Share Repurchase Program

Core Viewpoint - Taboola has announced an additional share repurchase authorization of up to $200 million, increasing the total authorization to approximately$240 million, reflecting confidence in its business and strong free cash flow generation [1][2]. Share Repurchase Program - The share repurchase program allows purchases to be made in the open market, through trading plans under Rule 10b5-1, in privately negotiated transactions, or otherwise, with the timing and amount subject to market conditions [2]. - The company retains the discretion to suspend, modify, or discontinue the program at any time without prior notice [2]. Upcoming Investor Day - Taboola will host an Investor Day on March 26, 2025, in New York City, where management will discuss the company's strategy, market opportunities, and financial outlook [3]. - The event will be available via live video webcast and will be accessible for replay for twelve months [3]. Company Overview - Taboola specializes in performance advertising technology, enabling businesses to achieve measurable outcomes at scale beyond traditional search and social media [4]. - The company collaborates with thousands of businesses, reaching approximately 600 million daily active users through its ad platform, Realize [5]. - Major publishers like NBC News and Yahoo, as well as OEMs such as Samsung and Xiaomi, utilize Taboola's technology to enhance audience engagement and revenue [5].