Latest CarGurus Brand Campaign Celebrates Life's Big Deal Moments, Like Buying a Car

Core Insights - CarGurus has launched a national brand campaign titled "Big Deal" to emphasize the significance of car shopping and the role of its digital tools in helping consumers find the best deals [1][2][3] Company Overview - CarGurus, Inc. (NASDAQ:CARG) is recognized as the fastest-growing automotive shopping site in Canada and operates online marketplaces in the U.K., Canada, and the U.S. [6][9] - The platform provides comprehensive vehicle history, unbiased deal ratings, and various tools to facilitate confident decision-making for buyers and sellers [2][6] Campaign Details - The "Big Deal" campaign aims to reflect the emotional weight of buying or selling a car, acknowledging it as a significant life decision [3] - The campaign will be promoted across TV networks, connected TV providers, and supplemented with digital and social media executions throughout the year [3] Tools and Features - CarGurus offers features such as an easy-to-use app, price drop alerts, and online financing options to enhance the car buying experience [2] - The platform also assists sellers with car pricing tools and the ability to receive instant offers for selling their vehicles online [2]