Latest CarGurus Brand Campaign Celebrates Life’s Big Deal Moments, Like Buying a Car

Core Insights - CarGurus has launched a national brand campaign titled "Big Deal" to emphasize the significance of car shopping and the role of its digital tools in helping consumers find the best deals [1][2][3] Company Overview - CarGurus, Inc. is the fastest-growing automotive shopping site in Canada, providing a platform for buying and selling vehicles with a focus on trust and transparency [6][7] - The company connects buyers to the best deals by offering complete vehicle history, unbiased deal ratings, and various digital tools to facilitate confident decision-making [2][6] Campaign Details - The "Big Deal" campaign aims to reflect the emotional weight of purchasing or selling a car, acknowledging it as a significant life decision [3] - The campaign will be promoted across TV networks, connected TV providers, and supplemented with digital and social media executions throughout the year [3] Tools and Features - CarGurus provides an easy-to-use app, price drop alerts, and online financing options to enhance the car buying experience [2] - The platform also offers car pricing tools for sellers and the ability to receive instant offers for selling vehicles online [2]