Rebel Bourbon rolls out Kyle Busch 108 Single Barrel Bourbon

Core Points - Rebel Bourbon has launched a limited-edition Kyle Busch 108 Single Barrel Bourbon, selected by NASCAR champion Kyle Busch and bottled at 108 proof (54% ABV) [1][2] - The bourbon is handcrafted using Rebel's original wheated recipe since 1849 and aged for four years, offering a robust flavor and smooth finish [3] - An allocation of 5,000 cases is available nationwide at a suggested retail price of $39.99 per 750mL bottle [3] Company and Industry Insights - Rebel Bourbon aims to embody a rebellious spirit through its products, with Kyle Busch personally selecting the barrels for this release [4][5] - The branding includes unique elements such as barrel numbers, Busch's signature, and the RCR logo, appealing to collectors and fans [4] - The partnership with Richard Childress Racing (RCR) enhances the brand's visibility, with Busch driving the No. 8 Chevrolet in select NASCAR Cup Series races [5][8] - Luxco, the parent company of Rebel Bourbon, has a diverse portfolio of beverage alcohol products and merged with MGP Ingredients, Inc. in 2021 [7] - Richard Childress Racing has a rich history in NASCAR, with over 200 victories and multiple championships, further solidifying the partnership's significance [8]