Chipotle Mexican Grill(CMG) Prnewswire·2025-02-26 16:03Core Insights - Chipotle Mexican Grill has launched a new short film titled "Unfolded," which emphasizes sustainable agriculture aligned with its Food With Integrity principles [1][4] - The film premiered as a national TV ad on Roblox, marking Chipotle as the first restaurant brand to debut an ad in the metaverse [1][10] - Chipotle is donating 5 million by the end of 2025 [3][8] Group 1: Film and Promotion - "Unfolded" features an animated journey through a Chipotle bag, transforming into a paper world that illustrates sustainable farming practices [2][4] - The film is accompanied by a rendition of "She's a Rainbow" by GRAMMY-nominated artist Halsey, enhancing its creative appeal [5][6] - The premiere on Roblox included an interactive experience where the first 50,000 users who watched the film received a free entrée code [10][13] Group 2: Commitment to Sustainable Agriculture - Chipotle's $2 million donation will support projects at The Ohio State University, Cal State Monterey Bay, Colorado State University, and the University of Florida, focusing on sustainable agriculture and education [3][7] - The initiatives include establishing agrivoltaics programs and research facilities to advance agricultural practices [6][8] - Chipotle's commitment to sustainable agriculture is further demonstrated through its initiative to allocate 5% of profits from Tractor Beverage sales to support farmers [3][8] Group 3: Corporate Vision and Future Goals - Chipotle aims to cultivate a better world by promoting sustainable agricultural practices and supporting the next generation of farmers [4][9] - The company emphasizes the importance of real food and responsible sourcing, aligning its business practices with environmental sustainability [11] - Chipotle's ongoing efforts in digital innovation and community engagement reflect its commitment to making real food accessible to all [11][12]