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WBD adds 6.4 million Max subscribers, forecasts 150 million subs by end of 2026
WBDWarner Bros. Discovery(WBD) CNBC·2025-02-27 12:43

Core Insights - Warner Bros. Discovery (WBD) added 6.4 million global streaming subscribers in Q4, reaching a total of 116.9 million subscribers [1] - The streaming segment revenue for Q4 was 2.65billion,a52.65 billion, a 5% increase from 2.53 billion in the same quarter last year [2] - The company forecasts adjusted EBITDA of 1.3billionforitsstreamingbusinessin2025,aimingfor150millionglobalsubscribersbytheendof2026[3]FinancialPerformanceWBDsoverallQ4revenuedecreasedby21.3 billion for its streaming business in 2025, aiming for 150 million global subscribers by the end of 2026 [3] Financial Performance - WBD's overall Q4 revenue decreased by 2% to 10.03 billion from 10.28billioninQ42023[5]Fullyear2024revenuewas10.28 billion in Q4 2023 [5] - Full-year 2024 revenue was 39.32 billion, down 5% from 41.32billionin2023[5]ThenetlossforQ42024was41.32 billion in 2023 [5] - The net loss for Q4 2024 was 494 million, compared to a net loss of 400millioninQ42023[5]SegmentPerformanceTVnetworksrevenueforQ4was400 million in Q4 2023 [5] Segment Performance - TV networks revenue for Q4 was 4.77 billion, down from 5.04billioninthepreviousyear[6]Thestudiosbusinesssawarevenueincreaseof155.04 billion in the previous year [6] - The studios business saw a revenue increase of 15% in Q4, totaling 3.66 billion compared to $3.17 billion in Q4 2023 [7] - The company anticipates further declines in cable subscribers and a faster-than-expected shrinking of the advertising market for U.S. linear television [6] Strategic Developments - Max will retain B/R Sports and CNN content at no additional cost for standard and premium subscribers, but will remove these from the basic ad-supported tier starting March 30 [4] - Max is set to launch on Sky in the UK and Ireland by Q2 2026, and in Germany and Italy by Q1 2026 [3]