Group 1 - Gelteq Limited's Sportsgel has signed a three-year sponsorship deal to become the official performance gel for the Professional Pickleball Tour and League of Australia and New Zealand, enhancing its brand visibility in the rapidly growing sport of pickleball [1][2] - The sponsorship grants Gelteq exclusivity for any consumable performance, health, recovery, or other sports-related gels, with branding opportunities at all PPAA and MLPA events, team apparel, and digital platforms [2][3] - The partnership aims to develop tailored, league-branded products that cater specifically to the needs of pickleball athletes, leveraging Gelteq's innovative gel-based delivery technology [2][3] Group 2 - The PPA Tour Australia and Major League Pickleball Australia are committed to expanding the sport of pickleball, featuring elite competition and high-profile owners, which enhances the sport's mainstream appeal [4] - Gelteq is focused on developing and commercializing gel-based delivery solutions across various sectors, including sports nutrition, pharmaceuticals, and nutraceuticals, addressing challenges associated with traditional drug delivery methods [3][4]
Gelteq’s Sportsgel Brand Named Official Sponsor of the Professional Pickleball Tour and League of Australia and New Zealand