Later Announces Partnership with Snap Inc. Delivering the Industry's Most Comprehensive Integration for Social and Influencer Marketing

Core Insights - Later has partnered with Snap Inc. to enhance creator partnerships and content publishing on Snapchat, introducing new capabilities through Snapchat's APIs [1][4] - The integration allows marketers to discover Snapchat creators by various criteria and manage campaign collaborations efficiently [2][4] - Snapchat creators can access Later's growth and monetization tools, optimizing their presence and driving revenue [3][4] Group 1: Partnership Details - The partnership aims to bridge the gap between brands and creators, leveraging Snapchat's reach among Gen Z and Millennial audiences [4] - Later is the first platform to integrate both Snapchat's Public Profile API and Creator Discovery API [1][4] - The collaboration will expand to include additional audience insights and reporting capabilities [4] Group 2: Features and Benefits - Marketers can search for creators by keyword, topic, and audience size, streamlining the process of Snapchat creator partnerships [2] - Creators can join Later's network, connect with brands, and utilize analytics and planning tools [3] - Snapchat has over 850 million monthly active users, providing unique engagement opportunities for brands [4] Group 3: Company Background - Later is a leader in social media and influencer marketing software, known for its integrated platform that supports various marketing functions [6] - The company provides data-driven guidance to enhance audience growth, engagement, and revenue [6] - Later is trusted by notable brands and has pioneered features like Link in Bio [6]