Quad Partners with Adalytics to Advance Media Protection and Transparency

Core Insights - Quad/Graphics, Inc. has announced a strategic partnership with Adalytics to enhance digital media safety and transparency [1][2] - The collaboration aims to implement protocols that reduce ad delivery to non-human traffic and improve media investment evaluation [1][2] - This partnership positions Quad and its agency Rise as leaders in digital media protection and accountability [4][5] Company Overview - Quad is a marketing experience company that integrates creative, production, and media solutions across various channels [6] - The company employs over 12,000 people in 14 countries and serves approximately 2,500 clients, including major blue-chip companies [7][8] - Quad is recognized as one of the largest agency companies in the U.S. and a leading commercial printer in North America [8] Partnership Details - The partnership will incorporate Adalytics' tools for media-quality monitoring, brand-safety analysis, and supply-path optimization [4][5] - Quad and Rise will utilize advanced impression-level log-file analysis to provide clients with actionable insights and enhance media performance [2][5] - The collaboration represents a significant advancement in Quad's mission to set new standards for transparency and accountability in digital advertising [5] Industry Context - The partnership reflects a growing demand for data-driven advertising solutions that ensure media investments reach real audiences [4][5] - Adalytics specializes in advertising transparency and measurement, helping brands make informed media investment decisions [10] - The initiative aims to address reputational risks and optimize media performance in an evolving digital advertising landscape [5][10]